DVD Distribution
Mattatius
Location:
New York
New York
Joined:
December 23, 2007
December 23, 2007
Offline
I've heard you guys (Digitribe) talk about your distributor. How do you find a distributor? What kind of profit do you make off of each unit sold? Thanks.
Comments
I really wish there was an
I really wish there was an easy answer to this one. Unfortunately, it is component of an indie release that, I think, every indie production company struggles with. I know some VERY good indie films that still have not scored good distribution, and some VERY bad ones that have.
The way WE handle the challenge is thus:
The % that you get from a distributor is also VERY up in the air. You may be offered anywhere from 20%-70% of MSRP. But the bigger the deal, the smaller the cut you'll be getting. This is why I prefer stacking multiple non-exclusive deals. You may get a big box retail distribution deal where they are offering you 20% of MRSP, and then you supplement that with an online rental deal taking 50%, and your own online sales at 100%.
Bottom line - there is no magic formula for getting a distro deal. And like anything in this world - the less conditions of your success you hinge on the actions of someone else, the better. Have a plan to find success without depending on someone else noticing you. When you find success by yourself - you are much more apt to be noticed.
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