
The experience of The $1,000 Feature can be summed up by a guy named Mike and a boatload of Philly Cheesesteaks.
Mike is a guy who makes things happen. He’s been part of the Digitribe crew and extended family since, well, the beginning. He’s good people. For this project, Mike has offered to do battle with the demon of Craft Services, and we have graciously ceded the task. See, when trying to stretch $1,000 into a movie, feeding people is a concern. A big one. Run some quick match calculations. I’ll wait.
“Let’s see. McDonald’s for 15 people is about $100 a day. Times ten days of shooting. Equals…… bugger.”
The math is never great, but Mike is working to make it tolerable. At our last several production meetings, he’s stormed in near the end of things with plastic grocery sacks and a wild look in his eye, like Ben Gunn sprung loose from the Food Lion. “I’ve found a way to feed ten people on $30,” he’ll say one week. “Fifteen people, $20,” he’ll say the next. I’m afraid of where this trend might be leading.
"25 people for $1."
"30 people for a net profit of 25 cents."
"39 people by sacrificing the 40th."
It was as I noshed on his latest concoction – super filling, super good cheesesteaks for some mere fraction of actual money – that it dawned on me. This is as good as it gets, baby.
We might be insane for taking on such a daunting challenge as making this film on ten Ben Franklins, but I couldn’t be more excited by what I’m seeing out of our crew. This is homespun, hand-crafted movie making. In past films, the answer to every problem was inevitably money. More lights, more equipment, more, more, more. In this film, we’re discovering new ways to answer every question and solve every riddle. You should hear Jason’s theory on lighting streets at night.


